Boulder Web Marketing

Link Exchange Management – Your Link Exchange Partner

Link Popularity: We can help find and manage your exchange link partners:

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.

In the near future every major search engine will use link popularity, so developing and maintaining good link exchange campaigns are essential to the success of your business.  Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be devastating to your long term search goals.  Your exchange link partner should be reputable in the industry, and should provide links back to you on pages that have a high page rank.  The end goal is to have the greatest number of websites pointing to you saying on the link itself, “this way to (insert your key phrases here)”.

For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site.  If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. If you want to do it yourself, all you need is the right content, the right email letter, and a keen eye for finding sites that well link to your site.  The key is to develop content people want to link to and then get out there and make the contacts by visiting people's sites, sending out personalized emails to webmasters of sites you have visited, and networking in discussion groups. 

Link exchange is a large part of what we do as an experienced search engine optimization specialist.  For more information feel free to call or send us an email.