Search Engine Optimization

Boulder Web Marketing:
Your search engine optimization specialist...

What is search engine optimization?

When many designers and companies think about building a website they hold the customer experience in mind, but often forget about how people find websites. Search engine optimization is an important aspect of a long term successful web site marketing and web site promotion campaign.  Search engine optimization is a specialty in web site design, just like a brain surgeon is different from a family practice physician.  That is not to say that one is superior to the other.  Rather, they both have specific jobs and functions.  One deals with people, the other with a knowledge that is beyond what most of us think about. 

A good analogy for understanding search engine optimization is to think of a large mansion as your website. Imagine that you are going to have an appraiser (search engine robot) over to itemize all of your possessions (key phrases).  It is the job of the search engine optimizer to make sure that every room is accessible and that every item is easily described, cleaned, and organized. We make sure all of the clutter is removed and that every room is 508c compliant meaning that it is accessible to the disabled. We make sure that all doors (links) are easy to open for the appraiser (search engine robot). 

When dealing with clients we have seen "mansions" where there was a note on the front door saying, "do not enter" and the owner was wondering why none of the pages were indexed. Other mansions have doors(links) that the appraiser did not know how to follow and thus only the front waiting room got indexed.  We make sure that every room, and all items are indexed. Every item (key phrase) is labeled clearly. The proof speaks for itself. When we started with "Art Source International" they only had 50 pages indexed. Now they have all 9,280 pages indexed and traffic has obviously increased dramatically. 

What’s more, we find the right way to describe your “mansion” and it’s “possessions” by performing premium key phrase research.  We know what items are being looked for by search engine seekers and we know what search terms people are using to try and find your items.  If you are looking for search engine optimization proof, please look through our case studies pages. 

Our Search Engine Optimization services are hands on.  We actually modify the code of every page on our clients websites in order to guarantee that search engines not only find every page but rank our targeted search terms as high as is possible in their search results.  The proof is in our client’s search engine ranking results.  Just read through our case studies and decide for yourself. 

For more information about the steps through which we bring every new client, please read our article on website remodeling.