Web 2.0 is quintessential internet online solution that has given web 1.0 a shove on one side and has faster mashups, banner Ads, wikis, file sharing, photo sharing, podcasts and technologies like weblogs, social bookmarking, podcasts, RSS feeds on other side; these technologies have gained more visibility, ultimately improving interactivity of web. We are observing a major shift in web usage, a new development paradigm has refined the overall process letting users benefit from software continuously being refined without waiting for upgraded version or SDLC. Different applications that operate well off online (del.icio.us, Skype, dodgeball) and offline (Flickr, Google Maps) have also helped to improve effectiveness of web.

Transition of Web 1.0 to Web 2.0 has consolidated different segments of web and now a website is not mere a website promoting its product and services but a good source of information exchange where visitors can maintain their own blogs and communities and share more information.

This new generation of technology is synonymous for public communities, cloverleaf exchange of information and open communication; all these speak of its cosmopolitan nature in the market place and are serving web application to end users.

Broaden your web horizon by harnessing web 2.0, for your help web is available as an open source where you can use and reuse the market and resources and have individual control, openly conversing and communicating, sharing your resources and views, and easily creating new corporate paradigm using readily available spontaneous modular elements. We also find remarkable growth in web economy as a result of web 2.0. Web 2.0 is data driven platform developed by independent developers and their participation, it creates network effects and very simple business paradigms driven by content and service unification.

The technical demography of traffic statistics shows increased figures from social media sites and rising trends in deployment of web 2.0 technologies. Recent statistics shows that social networking as the most popular tool, with 19% of companies having invested in it, followed by podcasts (17%), blogs (16%), RSS (14%), wikis (13%), and mashups (4%). When we sum up companies planning to invest in the tools, the percentages says: social networking (37%), RSS (35%), podcasts (35%), wikis (33%), blogs (32%), and mashups (21%).

In a nutshell I would say, Web 2.0 is a holistic approach that includes software for servers, content assimilation, standard based browser, rules for messaging, rich-interactive applications, and extensive use of folksonomies, all start with information inculcation, its management, storage and dissemination.