The Value of Keywords - Choosing the Right Keywords for your SEO Campaign

In order for you to make it easier for your site to be found at the search engines, you must develop pages that are optimized to do that.    

You accomplish that by inserting keywords in strategic places on your Web pages and by having a good keyword density and then creating one-way links from authority sites pointing to your site using your keywords as the anchor text (the actual blue underlined text we have come to know as links).  Your keyword density is measured by dividing the total number of words on your page by the number of times your keyword appears on that page.

Another factor that’s been gaining more and more attention from the search engines when they rank sites is link popularity.  Link popularity is the number of sites (that are listed on the search engines as well) that link to your site.  Just keep that in mind for now.  There’s a lot more on link popularity in another section of the book.Marcio Dias is the President of Boulder Web Marketing and a Search Engine Optimization Specialist based in Boulder Colorado.