It's been very interesting lately, as I have had many clients coming to me because their sites are either not showing up on Google or because they used to show up and lost their rankings.
What's interesting to me is that the story that I have heard from my clients has been usually the same story, they have been taken by uscrupulous or just flat out clueless web designers or SEO expertsthat charge them a ton of money and nothing really happens.
After investing so much time, money and burning your brain to get your web business going, it can be extremely frustrating to have your website just sit there with anything happening at all.
That is essentially what has prompted me to start blogging about Internet Marketing, Search Engine Optimization, Choosing the Right Web Designer, How to Choose the Right Hosting Company for Your Business and more. It's my humble attempt to educate people so that they know what they are doing and what they want to do with their website before they go out and settle for a web designer that can actually damage your business.
So, the first lesson has to start where they money really is. Yes, you got it right, I'm sure you have heard it a million times, content is king. But just how one goes about creating content that can get you into the search engines fast?
Today, you will start to learn how.
1. Write Your Own Content
If you have the writer bug in your skin and your fluent with the keyboard and you know your industry inside and out, this could be a good solution. However, there are so many things you need to do in order to get your website to the top that writing articles may be a bit much for you to do if your focus is to market your site.
I am fluent with the keyboard and I can generally write good internet marketing articles in under an hour. Still, I choose to outsource my article writing process because it is so cheap, if you know where to go, that it pays off for me.
But if you do decide to write your own articles, then the first step is to pick what keywords you are going to target with your online article marketing efforts. There are many ways to do an efficient keyword reserch. Wordtracker comes to mind in first place because it is the best keyword research tool in the market since the Overture tool no longer works reliably. The link below will take to Wordtracker and teach you how to use the tool to create keywords that will skyrocket your site to the top of search engines.
Bookmark this blog and come back soon. In the next few days I will be posting the next lesson on the series, Online Article Marketing Explained.