What is a key phrase?
The Internet is similar to real estate, only instead of land, property is divided up by words. 85% of all people on the Internet find their way through the major search engines and directories. You may want to know about “liver disease” or “Belize travel.” When you type in a phrase into the search engine, you are relying upon a mathematical equation and some human intervention to find the most relevant information for your search. Obviously, some key words are searched more than others, and with this increase in traffic flow comes an increase in perceived value. Good key phrase research can tell you not only which key phrases are being searched, but can give you a realistic idea of both how difficult the journey will be to become number one for any given key phrase and also how much it would cost to purchase the key phrase in a pay per click search engine.
Key Phrase Basics, Finding The Right Key Phrase
At the heart of key phrase research is the ability to find the right key phrase for your given topic. Lets look at liver disease for a moment. In previous research for a client we were asked to evaluate the key phrase “liver health” and to find alternative key phrases. To our amazement, the term “liver health” is searched “1,916” times per month on overture where as “liver disease” was searched “31,112” times per month. What a difference a word makes.
Looking At The Larger Picture -- Key Phrase Research and Market Analysis
Once we have a basic understanding of the demand by search engine visitors for our targeted key phrases we can perform an in depth market analysis. This includes looking at the market as a whole, pay per click search engine pricing and organic search result competition. We analyze the top ten results for our targeted key phrases and create a feasibility study for becoming number one. Our record speaks for itself. If you are looking for search engine optimization proof, please visit our case studies.
If you are interested in key word research for a project, please feel free to call us, or send us an email at your earliest convenience. We are here to help your business grow and prosper online. We know what is needed for success, and we can give you a straight forward direction to get there.
