The Customer
James TravelPOINTS International (JTPI) has won several consecutive Best of Boulder Awards for Travel Agencies over the years. JTPI is proud to be a full service Travel Agency that features booking specialists to many areas of the world. JTPI’s agents constantly travel the globe in search for better packages, adventure vacations and more.
The Challenge
About 4 Years ago, JTPI hired a local company to design a nice looking web site for it’s corporate web site travelpoints.com. After spending a good amount of resources and time putting the web site together, the results were dismal. No traffic or sales ever came from it.
The Discovery
It was discovered during our initial research that the code was sloppy and the pages were not optimized properly. None of the pages validated as proper HTML and most of the copy/text on the web site was hidden behind the fancy menus, images and javascript.
The Solution
We proposed a website re-design, making fundamental changes in the website HTML, links, image alt tags, and content as well focused on making the website more search engine optimized. Hundreds of additional web pages were authored to target a wider base of key words. We also began an aggressive link exchange program and directory listing program. Key Phrase Pay Per Click Campaigns were re-worked and adjusted to factor in the website's known conversion rate and the lower cost of more specific key phrases.
The Results
In the first year, web site traffic went from a mere 20 unique visits per day to over 1000 unique visits per day. Sales have soared, especially after JTPI was forced to hire more agents to take care of the sheer volume of web leads that came pouring in. Boulder Web Marketing has since managed the site in all areas of production and marketing including content management, promotions, a high powered email marketing strategy and much more.
www.travelPOINTS.com
www.belizetravelPOINTS.com
www.costaricatravelPOINTS.com
Travel Directory
Travel Directory
