Case Study:
Skye Herbals and the Milk Thistle Journey
The Customer
Skye Herbals is a milk thistle extraction company located in Boulder, Colorado. Their products are physician’s grade and they target their marketing towards western medical physician’s and their patients. Milk Thistle is one of the few herbs prescribed by western medical physicians. It is specifically used for individuals with liver disease and hepatitis. The current US population in this market is roughly 3 million individuals, but numbers are expected to rise to 9 million within the next five years.
The Challenge
Skye Herbals had a working website with a well designed shopping cart, but traffic was light and sales were slow.
The Discovery
Through looking at the code and website layout, it was discovered that the code was sloppy and the pages were not optimized properly. Additional content needed to be authored to target key phrases such as Milk Thistle, Milk Thistle Extract, Gall Bladder Symptoms, and Liver Disease Resources.
The Solution
We proposed a website remodel, making fundamental changes in the website layout and content as well as making the website more search engine optimized. Additional web pages were authored to target a wider base of key words. We also began an aggressive link exchange program and directory listing program.
The Results
Within the first three months traffic increased 400% and sales also increased significantly. The company is getting a reputation online as being the best source in the world for Milk Thistle, and is recognized as the authority in its field.
www.SkyeHerbals.com
